Titans of Customer Engagement
Titans of Customer Engagement

Episode · 8 months ago

Grow Your Community into an Engagement Ecosystem


When you’re building a community, especially online, it’s important to remember to be authentic and responsive. Why? 

Because B2B marketing actually starts and ends with people. Behind all the goals, tech, and data, helping people talk to each other is the point of building a community. 

In this episode, I interview Kelly Rigotti, Sr. Director, Digital Marketing at SAP Concur, about her experience building a digital community. 

In this episode, we discuss:

How frugality blogging helped Kelly become a marketing strategist at Microsoft

Foundations for building an online community

Why Kelly looks forward to a “digital wallow”

Making community a part of your channels ecosystem 

To hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible, Spotify, or your preferred podcast platform.  

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