When you’re building a community, especially online, it’s important to remember to be authentic and responsive. Why?
Because B2B marketing actually starts and ends with people. Behind all the goals, tech, and data, helping people talk to each other is the point of building a community.
In this episode, I interview Kelly Rigotti, Sr. Director, Digital Marketing at SAP Concur, about her experience building a digital community.
In this episode, we discuss:
How frugality blogging helped Kelly become a marketing strategist at Microsoft
Foundations for building an online community
Why Kelly looks forward to a “digital wallow”
Making community a part of your channels ecosystem
To hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Titans of Customer Engagement in your favorite podcast player.
