Titans of Customer Engagement
Titans of Customer Engagement

Episode · 9 months ago

Drive Customer Engagement with the Help of Internal Stakeholders


As the world continues to deal with the ramifications of the pandemic, building a community is more important than ever.

Marketing expert, helmswoman of the Microsoft Tech Community (boasting over 600k members), and an engaging podcast host in her own right (check out The Uptake), Anna Chu, the Senior Product Marketing Manager at Microsoft, is a powerhouse of innovation — and also makes a mean espresso martini.

Here's a sneak peek:

- The challenging but rewarding process of creating a community to nurture future product advocates.

- Building an online commonality is a worthwhile investment.

- Thinking more holistically to leverage organic marketing.

- Organizational change requires a lot of listening on every level.

To hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible Spotify, or your preferred podcast platform.

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