Titans of Customer Engagement
Titans of Customer Engagement

Episode · 1 month ago

Customer Experience As a Two-Way Conversation

ABOUT THIS EPISODE

True story. By listening to his customer’s conversations, today’s guest not only understood their business better but also scored hundreds of followers on his oceanography Twitter list. 

This level of engagement is why learning your customer’s business matters.

In this episode, I interview Nate Jaffee, Head of Strategy at Praytell, about customer relationships, customer expectations, and overturning the belief that the customer is always right.

In this episode, we discuss:

- Why he doesn’t bring his ‘best self’ to work

- How listening to customers taught him about topics in oceanography

- Setting expectations for and pushing back against customers

- Choosing to fail fast when implementing a strategic plan

To hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible, Spotify, or your preferred podcast platform. 

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