Have you ever wondered how TV networks approach social media?
The TV industry is unique in that their focus is a combination of customer engagement and audience engagement. So, how do they target both?
In this episode of Titans of Customer Engagement, we interviewed Lars Aaes, Social Media Teamlead at TV 2 Marketing, about how TV networks create their social media strategies and what they're looking to achieve.
We also talked about:
- How TV differentiates itself from other media industries on social media.
- How to facilitate discussion while protecting users from abuse.
- Challenges within the TV industry and how they impact social presence.
- How to structure internal communication for better external communication.
- How organizations can improve the audience experience through their engagement on social.
- The best kind of content for customer engagement.
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