Titans of Customer Engagement
Titans of Customer Engagement

Episode · 1 month ago

A People-First Approach to Building an Online Community

ABOUT THIS EPISODE

You might think you’re doing a great job creating an online community, but if your users don’t think so, too, then you have a lot of improving to do. That’s why it’s crucial to listen to your users and put their journey in first place in your organization.

In this episode, I interview Adriana Afonso, Online Community Officer at Unit4, about how she orchestrated a recent online community redesign by listening to user feedback.

Join us as we discuss:

  • Adriana’s role as moderator of the technical side of the community
  • Building a community redesign around user feedback
  • Different methods for reaching customers: chatbot, events, products, forums
  • What people-first design really means

Check out this resource we mentioned:

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Episodes (16)